Online Marketing for Dentists
Online marketing for dentists is a combination of strategies that can help dentists connect with patients and drive growth. Creating content such as infographics, blogs, and videos and leveraging pay-per-click (PPC) and social media marketing (SMM) can be used in tandem with SEO to get your practice noticed by new patients.
Using video in dental marketing is a highly effective way to show off your team, build trust with patients, and highlight your services. It can be scary for some people to speak on camera, but it gets easier the more you do it. Video can be combined with email marketing, social media posts, and more to reach potential patients with a wide range of channels.
The Role of Social Media in Modern Dentistry
A clean, mobile optimized website is a must for any dentist wanting to rank high on Google search results pages. A quality website should be designed by a professional, feature a dental services menu, and have an easy-to-use lead tracking dashboard that provides dentists with actionable data on incoming calls, forms, text messages and more.
Responding to reviews on social media and your website adds a personal touch that makes patients feel like they’re getting your attention. Make sure your responses are friendly, professional, and HIPAA compliant. Use an AI image generator such as Midjourney or ChatGPT to generate creative prompts and come up with images for your dental website, blog, or social media.