We’ve pondered before on this site the situation in which enterprise architects find themselves — that is, that most people in the organization don’t quite understand their work or the impact it has on business success. If you want to help change that perception, maybe it’s time to start making some more noise about your own work on the world stage.
Outside the defense industry and the Defense Enterprise Architecture Awards, which are given jointly by The Association for Enterprise Information (AFEI) and the Office of the Department of Defense Chief Information Officer, Enterprise Architecture (EA) and Standards Directorate, there may not be a slew of opportunities to do this. But one of them is coming up this month: Enterprise and IT services firm iCMG for the last couple of years has had a global competition to recognize the work of enterprise architects in a wide range of areas, from enterprise transformation and planning to customer-oriented business models to technical expertise in IT service management. And this time around, it’s got some new categories that could throw an even brighter spotlight on just how crucial enterprise architects’ work is to the business.
One of them is an award for Most Innovative Enterprise/Business/Technical architecture. How can you not love an award with the word “innovative” in the title, especially from the EA point-of-view? I’d bet there are bound to be lots of entries on the technical innovations, whether it’s improving service-oriented architecture performance through new architectural patterns or architecting mission-critical apps in Hadoop.
All good stuff, but I’m equally looking forward to what we may learn from contestants about their work exploiting EA as the foundation of all sustainable innovation in the enterprise. With an architecture setting forth standards, frameworks and maturity models to guide development, envelope-pushing innovations should be less likely to occur in isolation, or at higher costs because of potential duplication of existing efforts, or without regard for how they may be repurposed beyond one business unit to service the enterprise at large, and so without the peril of becoming just another legacy implementation that can’t seamlessly evolve with the business. (Check out Eric Bruno’s series of growing agility through federation here and here, as well as his piece on architects vs. enthusiasts here, for some insight into realizing this picture.)
Perhaps we’ll even see some real-world evidence of what Forrester’s Brian Hopkins has blogged about in the provocatively titled, “Do Not Depend on EA to Innovate.” While the title doesn’t sound particularly positive, he actually posits a role for enterprise architects “at the center of an Innovation Network where they connect innovation suppliers (lead users who are dreaming up new ways to solve their problems) with innovation users (other folks who can benefit from a generalization of the solutions the suppliers come up with). In addition, [enterprise architects] can bring innovation implementers — the team members who know how to actually make innovations into solutions that work for more than just one individual or group — into the conversation.”
What also caught my eye about this year’s awards is the introduction of a business domains, or industry, focus. Telco and media/entertainment, manufacturing, government and public sector, health care, retail — they’re all here. I think this just validates a point we’ve made on the site previously: Some enterprise architects may debate the value of focusing too intently on vertical industry expertise, but we think specialization is going to be of increasing value. If the enterprise architect isn’t strongly aligned to the industry in which the entity operates, the challenge of focusing EA processes to deliver real business value — of being the link between IT and the business — becomes that much harder.
I think you’ll see evidence of that vertical expertise even among past entrants. For example, an in-house development architected at ICICI Bank Limited to leverage technology and analytics in debt management surely required the enterprise architects to incorporate a good understanding of real-world collection strategies. Or think of the multiparty process intersections that must have been considered by the enterprise architects at The Hartford who streamlined the independent agent and underwriter sales-and-distribution experience for small business owner insurance sales.
I’d also like to hear other architects in our crowd crow about their success stories with the Zachman Framework. This isn’t a new award at iCMG, but rather an annual one that should garner added interest this year, given the revision to that framework, which we discussed with John Zachman here.
Will you take the opportunity to get the word out about why your enterprise architecture matters, through this contest or other means? If so, let us know what tack you’re taking. And good luck!






