Experts and social media executives offer three key tips for others trying to manage the proliferation of devices and services:
1. Gather round. Icebreaker’s social media committee meets weekly to figure out how to promote social media channels across the company and brainstorm editorial ideas, says Brooke Riley, Intranet and Social Media Manager.
2. Tweak your policies. “More and more companies are allowing and encouraging their staffs to use social media,” says Irwin Lazar, VP and Service Director of Nemertes Research. “Companies know their people have professional relationships on Facebook, so it becomes a means of tracking those conversations.”
3. Get outside help. Companies such as Actiance are developing solutions to help companies track their social media output, scouring each blog post, tweet and status update for language that might, for example, tip off the public to a management change the company is not yet ready to officially announce.
With its Socialite Engage product, Actiance also provides a platform to empower distributed teams to share content, engage with clients and prospects, and analyze the impact of the content on social media sites.
Other new products are being released daily, as illustrated at the recent Enterprise 2.0 conference in Boston.