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The Business Management Symposium (BMS) offered IT executives insights for changing the way technology is applied to their businesses by encouraging innovative thinking for themselves and for their extended teams. The event introduced methods used at Stanford Business School to harness innovative thinking and to remove obstacles to innovation within the business. Participants were challenged to overcome hesitation and so they can lead practical innovation efforts. A key lesson was that changing the way we think can often help innovation succeed.


Peter Hinssen Author, Entrepreneur, and co-founder of the Across Group Peter Hinssen is currently finalizing his second book, The New Normal, in which he presents ways that companies may adapt to a society without digital limits. Hinssen points out that organizations are increasingly faced with customers who no longer tolerate limitations in terms of pricing, timing, patience, depth, privacy, convenience, or intelligence. He discusses how to change the way people think about IT in order to meet the changing demands of customers and business partners. Link to the presentation » |
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Tina Seelig Executive Director, Stanford Technology Ventures Program and Author In her recent book, “What I Wish I Knew When I Was 20,” Seelig focuses on challenging assumptions, breaking the rules, leveraging limited resources, and creatively tapping into one's entrepreneurial spirit to make things happen. These are key if one is to make practical innovation happen in any environment. At the event, Dr. Seelig provided attendees with fascinating examples, from the classroom to the boardroom, of individuals defying expectations, challenging assumptions, and achieving amazing success. Dr. Seelig throws out the old rules and provides a new model for reaching your highest potential. Participants discovered how to have a healthy disregard for the impossible, how to recover from failure, and how most problems are opportunities in disguise. Additional Resources |
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Matthew E. May Author of "In Pursuit of Elegance" and Senior Lecturer, Pepperdine University In this thought-provoking exploration, attendees learned why certain events, products, and people capture our attention and imagination. May examined the elusive element behind so many innovative breakthroughs in fields ranging from physics and marketing to design and popular culture. Combining unusual simplicity and surprising power, elegance is characterized by four key elements: symmetry, seduction, subtraction, and sustainability. May’s presentation shed light on the need for elegance in design, engineering, art, urban planning, sports, and work, and he offers surprising evidence that what's "not there" often trumps what is. Attendees learned how corporations can integrate innovation into every facet of their business, in addition to building a culture that supports and nurtures innovation. Link to the presentation » |