I recently created the following video for a session at CA World 2011 in Las Vegas on Business Technology Management. The goal was to spice up the presentation and hopefully get a few laughs with a video that pokes fun at both IT and business executives. The ultimate point of the video is that IT isn’t communicating with the business in terms that the business actually cares about- cost and value. The business doesn’t care about the specifics of uptime, availability and service level agreements. They care that IT is ultimately helping the business achieve their goals of driving growth and innovation while also reducing costs. So enjoy the video and feel free to share with friends. I’m looking forward to creating more.