What are the primary lessons can you learn from Steve Jobs’much-touted example at Apple? Most of the takeaways revolve around passionate leadership and opportunistic management style, according to author Jay Elliot.

In his recent book, The Steve Jobs Way: iLeadership For a New Generation (Vanguard Press, 2011), Elliot, a former Apple Senior Vice President and confidante of Steve Jobs, provides lots of inside looks at the CEO and the organization Jobs built into one of the most successful technology companies in the world.

But he and co-author, William L. Simon, also provide valuable guide on how Jobs’s management style and techniques can be learned and applied in business. “It is Jobs’s drive and strong leadership that has led Apple to the pinnacle of its success with the launch of the iPod, iPhone, and iPad, creating a retail juggernaut – all of which will ultimately define the Steve Jobs legacy,” according to the publishers.
   
Some of the key leadership principles include:

• Be passionate about each project you work on
• Be driven by an opportunity and create a product for it
• Always be open to talent that can help
• Do your best to make the product intuitive, so a user’s manual isn’t needed
• Be really honest with yourself about your products
• Ensure that the products represent you and your traits as a person
• Work through your people and celebrate as a unit with every success
• Keep innovating to get closer and closer to your idea
  
• Don’t listen to people who say it can’t be done

Watch for a full column on this topic to be published in our upcoming Smart Enterprise magazine.

More details and book excerpts can be downloaded in the attached document.