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Editor's Notes

3 Posts tagged with the consumerization tag
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Tablets are immature when it comes to enterprise-level management, security and functionality, according to Paul DeBeasi, Research VP, Gartner.  At best, “tablets will augment, not replace, notebooks,” since tablets are “optimized for consumers of content, not creators of content,” he said at the recent New York Interop conference.

 

Chris Hazelton, Research Director, Mobile & Wireless at the 451 Group and ChangeWave Research, meanwhile, countered with August data showing that 16 percent of 1,618 corporations were providing tablets to employees — up from 4 percent in May 2010. In a market where IT spending is flat, that’s a significant amount, he said.

 

The debate over enterprise support of tablets and mobile devices continued on October 5, when the analysts squared off on the topic of whether your next notebook will be a tablet.

 

DeBeasi agreed that tablets are exciting and growing, and Gartner estimates that 300 million will be shipped by 2015. But tablet growth won’t be primarily in enterprises. The new paradigm, he said, will be a multidevice work model where users will select “the best device (smartphone, tablet, notebook) for the job.” The more important question is: “How do we synchronize our content and context among all of our devices?

 

Additionally, DeBeasi said that technology is changing so rapidly that the endpoint devices of today, including tablets, phones and notebooks, won’t be the same in the future. “They are all morphing,” he said.

 

Hazelton agreed that the “form factors” may change, yet mobile apps are on the rise. At present, most business users employ tablets for checking email (70%), accessing the Internet (70%) and working away from the office (68%), but such uses as customer presentations (44%), sales support (43%) and tablets as replacements for laptops (36%), are gaining speed. Perhaps even more significantly, more than half of 505 businesses surveyed by ChangeWave in March said they will deploy two or more mobile apps in 2011.

 

While the debate attracted advocates on each side, to my mind, it’s not an either/or question-- each device will have a user base and each is optimal for a given application. Until device nirvana is reached—whatever form that may take-- the larger issue for enterprise IT is how to get through the interim period when multiple devices need support, service and funding. No one disagrees that short term management will be a challenge.

 

 

Read more about mobile device sessions at Interop here and more about Mobile-driven businesses here.

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CIOs have faced criticism in the last year or so for not embracing social media, consumer IT and cloud platforms in their enterprises. Many experts — some quoted on Smart Enterprise Exchange, in fact — were quick to say that CIOs must adapt more rapidly to the demands of their business users, partners and consumers.

 

Well, that seems to be changing. While challenges remain, the days of the "CI-No" are waning, based on the results of a new research report published by IDC and CA Technologies.

 

The white paper, titled, “IT Consumers Transform the Enterprise: Are You Ready?” finds that: “Consumer adoption of the cloud is here, with cloud-based applications and social networking becoming the norm.” Specifically, 19 percent of those whom IDC defines as worldwide leaders are improving agility, gaining competitive advantage and seeing benefits by scaling up consumer technologies.

 

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Follow the Leaders

IDC defines “leaders” as IT organizations that are self-reportedly proactive in their adoption of public cloud, mobile and social technologies. Fully two-thirds (66 percent) of respondents are well on their way to integrating these technologies into their IT strategy, according to the research. Where does that leave the CIO?

 

According to Crawford Del Prete, IDC's Chief Research Officer: "Today's CIOs have an opportunity to lead both business and IT innovation as they help their organizations decide how to best exploit the trend toward consumerization and personalization of IT."

 

Although 15 percent of respondents said that consumer technology is brought into the enterprise with no IT involvement, Del Prete sees opportunities for CIOs “to work closely with business decision makers to create safe, secure, well-managed environments that allow the company to communicate and collaborate with customers and employees anytime, anywhere.”

 

It’s still IT’s job to “lead the charge in order to ensure that customers are engaged, confidential data is protected, employee productivity is enabled, and the enterprise is getting the greatest return possible on every IT dollar it spends," he says.

 

The report concludes that we are currently at a “tipping point” where mainstream organizations will continue to aggressively embrace the adoption of consumerized technologies for the enterprise, and others must make their move.

 

Of course, the study notes both opportunities and challenges for IT departments and “CIOs will continue to face tremendous pressure to satisfy the growing demand for data and services from business users within their organizations”, said Dave Hansen, General Manager, CA Technologies. Yet, they are already responding by offering new services and collaborating with stakeholders, he said.

 

IDC surveyed 804 IT executives from organizations of more than $1 billion in revenue, and separately surveyed 1,040 IT consumers who use the public cloud, smart mobile devices, and/or social networks for personal or business purposes. Taken together, the reports shed light on the state of consumer-driven IT in several ways. Key among these:

 

  • Leaders conduct more interactions with their customers via smart mobile devices (41% compared with 28% of mainstream organizations).
  • Leaders are more proactive when it comes to social media. They are more likely to use social networks to capture detailed insights about their customers (44% compared with 24% of mainstream organizations) and are more concerned about providing a consistent user experience to customers via social networks across all devices or browsers.
  • Leaders’ use of cloud services outpaces that of their mainstream counterparts. Thirty-four percent use Platform as a Service (PaaS), 32 percent use Software as a Service, and 27 percent use Infrastructure as a Service.
  • Leaders’ use of interactive technologies such as video, Skype and chat is increasing.
  • Leaders are more concerned about their ability to guarantee an end-to-end user experience via mobile devices (41%, compared with 27% of the mainstream organizations).
  • Leaders use public or private cloud to provide remote personal productivity

 

Want more information? Read our feature article on collaborative tools and Navigating the Social Business. Interestingly, we found that many times IT and CIOs — even at large organizations such as AARP and JetBlue — are supporting social media strategies that are initiated and managed by other business units or social media “owners.”

 

Where does your business lie on this spectrum? Does IT lead social media or support the initiatives of business units and stakeholders? Share your experiences on the Exchange.

 

 

Paula Klein

Editor and Community Manager

Smart Enterprise Exchange

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I love the Dilbert comic strips because they point out the humorous side of our daily business lives. They can be biting at times, and certainly they exaggerate enormously, but like a lot of humor they are funny because they often ring true.

 

IT has received its fair share of attention from Scott Adams, the creator of the strip, over the years and that seems to be stepping up recently as the disruption accelerates. In just the past week or two, for example, Dilbert’s world has poked fun at IT monitoring employee Web sites, the proliferation of passwords, and inattentive tech support. It’s good to laugh at these caricatures sometimes and see the light side of the bureaucracies we inadvertently create. At the same time, we should be careful that life doesn’t imitate art in this case — and that IT is solving business problems, not creating new ones.

 

Oddly, perhaps, I thought of Dilbert when I read a recent white paper published by Accenture’s prestigious Institute for High Performance, which raised a very serious question: Can Enterprise IT Survive the Meteor of Consumer Technology?

 

It’s an excellent position paper that lays forth several premises about the consumerization of IT — something we have all heard about and are experiencing daily. Fundamentally, Accenture says: “As consumer technologies become ever more powerful and useful, IT leaders face difficult questions about how to adapt. While definitive answers are elusive for now, they must be grappled with today if enterprise IT is not to be pushed completely to the sidelines in the next few years.”

 

I would include cloud computing along with the consumer technologies that line of businesses are adopting on their own, often circumventing traditional IT purchasing processes.

 

Accenture is not alone in considering these issues, of course. In a report late last year, McKinsey also concluded that “fully networked enterprises are not only more likely to be market leaders or to be gaining market share, but [they] also use management practices that lead to margins higher than those of companies using the Web in more limited ways.” Smart Enterprise Exchange has featured companies that are implementing these practices, as well, such as Procter & Gamble’s e-commerce efforts, and Schumacher Group’s dive into mobile technologies this year.

 

Yet Accenture’s paper seems most significant to me because it focuses on the CIO and the IT department transformation that’s taking place. Its analysts pose very provocative and direct questions when they ask: “Is it inevitable that IT will become irrelevant over time? For that matter, is it possible that the CIO has already lost the control he was fighting so hard to keep?”

 

Smart Enterprise magazine and the Smart Enterprise Exchange community will be taking an in-depth look at these critical IT issues in the coming months. Specifically, how are collaborative and consumer platforms disrupting business and repositioning IT in the enterprise, and how can CIOs get ahead of the curve?

 

We will speak with CIOs at businesses such as Kaiser Permanente, CorePLUS and JetBlue Airways who are not only embracing consumer technologies in their global enterprises, but are finding ways to use them for competitive advantage, revenue-generation and customer satisfaction — exactly the IT topics that Dilbert and others have criticized in the past. Perhaps it is by seizing the opportunities new platforms represent that IT will not only maintain its relevance, but grow even more important to the enterprise.

 

In addition, we’ll highlight the results of two in-depth, global research studies that CA Technologies conducted with IDC. The first, with more than 1,000 consumer-tech user responses describes “the booming adoption of mobile and online/cloud technologies for personal and business use and consumers’ expectations of much higher usage going forward.” The second, surveyed more than 800 enterprise IT executives to get their perspective and strategies in light of the rapid pace of consumer tech usage. The key recommendations? Offer support and focus on automation, management and security. [See related article here.]

 

We also invite you to help lead our online discussion and offer your experiences, opinions and solutions foryour peers.You can begin by taking this poll and also by leaving a comment on this blog. You can also create a discussion thread on the site’s Web 2.0 in the Enterprise Group or on our Linked In group.

 

 

Paula  Klein

Editor and Community Manager

Smart Enterprise Exchange



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