Even if the Instagram experience stays as is, the bottom line is that it opens the door to Facebook for additional data. For brands, this means Facebook potentially becomes smarter, even more relevant and ever present in the lives of millions of social participants. In addition, it gives Facebook more resources—especially in mobile development, which could improve the Facebook experience on mobile devices and tablets leading to even deeper engagement with the platform. For brands that believe that their audience is already on Facebook—the acquisition makes for an even stronger case to be an active part of the Facebook ecosystem.
What does this mean for brands and social media teams?
- Tighter integration with Facebook Timeline and Open Graph
- Distribution and Exposure
- Continued integration of mobile and social
- Facebook has access to your Instagram data
- Visual storytelling