Brazil seems to be the best place for a social media investments for most of the companies, but they don't even know why - or how to do it with the best ROI.

It is true that Brazilians are early adopters of social networks. That's a main statement. They also love to 'like' brands on Facebook, share their knowledge and impressions on Orkut, and also make instant comments on Twitter - Brazilians kinda rule the Treding Topics whenever they want. The country is also in a favorable place: several global investments, solid finacial situation, rich in resources and rapidly growing. This scenario, mixed with a very engaged public, seems to be a good place to invest social media efforts, and that's the tricky part.

What some companies didn't realize is that this scenario is not only good for increasing mindshare and creating buzz, but also an adequate place for an image crisis. Always remember: when you expose your company and products on the internet, you are giving general public the hability to criticize it. And not every company is ready to hear what people have to say.

To protect you company's investments in social media, you have always to ask yourself the following three questions:

- Is this culturally acceptable for this country/population?

- Can this exposure take proportions that my company is not ready yet to handle?

- How can I determine whether these efforts will be successful?

To help you a little bit more, it's always good to check what the competitors and/or other important companies are already doing online. But as a Brazilian Social Media Specialist I must tell you not to be too conservative: the best ideas were born because someone believed and invested in something creative and original.

I would like to take this opportunity and share with you this great infographic from the digitalbuzz blog that can help you understand a little bit more about social media ROI effectiveness. just click on the image below to enlarge:

Hope you all enjoy the read, and feel free to comment/ask anything!